emma steps up to join OCC alongside other innovators and business leaders
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It has always been emma’s vision to democratize cloud use – we firmly believe that access to cloud technology should not be limited to companies with huge budgets, or only the ones that are household names. We strive to make cloud accessible to enterprises all over the world, whatever the size.
It is now with great delight that we have stepped up to join the Open Cloud Coalition (OCC), alongside other innovators and business leaders whose visions align with ours.
Launched in October 2024 with an aim to improve competition, transparency, and resilience in the cloud industry, OOC formed as a new alliance of leading cloud providers and users. Today, emma is proud to count ourselves among them.
Founder and CEO of emma Dmitry Panenkov said, “emma is delighted to become a member of OCC. Our fully agnostic cloud management platform enables companies of all sizes to access cloud resources and services freely, without being constrained to specific providers or environments.”
The introduction of such a coalition is more vital now than ever – with changing governance and leadership impacting companies all over the world, assured privacy and security is crucial. More customers are seeking greater control over their data, and by extension, their cloud environments.
Compliance is at the top of the agenda for many, with the UK’s General Data Protection Regulation (GDPR) and the EU Data Sovereignty setting the bar for how data is used and shared. Here, cloud management solutions such as emma allows users to control their entire cloud environment, and ensure regulatory compliance while benefiting from choice.
Nicky Stewart, Senior Advisor to the OCC, said: “We are delighted to welcome emma as an OCC member, and we are looking forward to working with Dmitry and the team to level the cloud and AI playing fields that are so important to all of our members.”
At emma, we are committed to ensuring our clients and customers come first. Too often, companies are disadvantaged by vendor lock-in, which can cause massive disadvantages both financially and technologically, as they are blocked from innovative features and services offered by other cloud providers.
Spiralling costs are another contributing factor to a subpar cloud experience – many end up with resources they are paying for but not using, egress charges, and complicated pricing structures and licensing costs. This often works solely to the advantage of hyperscalers, and causes businesses to lose out, leaving them locked out from innovative services features that would otherwise transform their entire workflow.
For all this and more emma has a solution: a cloud-agnostic solution that puts customers’ needs first and ensures their cloud experience is seamless and easy. With limitless compute and AI-powered capabilities, smart decisions come easy, freeing up time for enterprises to prioritize their efforts and resources on growing their business.
By providing a cloud-agnostic solution, emma helps companies around the world navigate a new landscape of changing rules and uncertainty. Hyperscalers, once thought of as the only or obvious choice, are now positioned alongside local and regional options in the EU.
As is often the case, there is no one sole answer to any challenge. With emma, users don’t have to choose: they can move freely between providers – hyperscalers, niche or regional alternatives – and cloud environments (public, private, multicloud, or hybrid), gaining the best of all sides while ensuring they comply with regulatory requirements, and keep their data safe, secure, and entirely within their control.
In conclusion, Panenkov shared his vision for a freer, more accessible cloud environment for all: “Our deep commitment to promoting openness, competition, security, and reliability in cloud usage aligns with the vision of OCC. Together, we aim to make this transformative technology more accessible across the EU, UK, and beyond—both now and in the future.”
Learn more about the Open Cloud Coalition and our fellow members here.
